Why is web page design important?

Designing a website is more than just plugging in a few pieces of software and clicking "Go." A well-designed website will engage and inform your audience, while also functioning as an effective marketing tool. Here are five reasons why web page design is so important:

1. Engagement: Websites that are well-designed keep users engaged by providing them with relevant information and content. In addition to being visually appealing, this type of design makes it easy for users to find what they're looking for. You can check this site to know more about web page design.

2. Conversion Rate optimization: Good web page design can directly impact your conversion rate – the percentage of visitors who convert into customers. A well-designed website will make it easy for users to find what they're looking for, as well as provide them with the information they need in a clear and concise format. 

3. SEO: Well-designed websites tend to rank higher in search engine results pages (SERPs). This means that your target audience will be able to find you more easily, which can lead to increased business turnover and revenue.

4. Customer retention: Poorly designed websites can lead to customer churn, which can be difficult to recover from. Make sure that your website is easy to navigate, includes content that is useful to customers, and provides a good experience at every stage of the customer lifecycle.

5. Error rates: A well-designed website should display the content quickly and correctly, reducing the chance of errors or typos being passed on to customers by transacting with you.

6. SEO results: Some search engines rank pages based on the density of keywords in their title and meta description tags, so ensure these are relevant and keyword-rich for your business before submitting your site to the search engine directories.