There are five types of animated explainer videos
Animated videos with characters
These videos contain animated characters and are made from the customer point of view. A story is told using these animated characters that explain the problem and show how your solution can fix the problem. Live character helps customers to easily connect with them.
Animated videos without characters
These types of videos use a graphic illustration and are good for showcasing the process flow. You can also get to know more about animated videos on https://www.myevideo.com/
Website and web app videos
These videos primarily use screen recordings presented in a systematic step-by-step walkthrough of your website or web application. This video is a great way to show your customers what service is all about before they want to sign up and take advantage of the service.
Mobile application video
Just as mentioned above, this video mainly uses screen recording presented in a systematic step-by-step walkthrough of your mobile application. This video is a great way to show customers what your application does before they want to sign up and buy it.
These videos are mostly informational kind generated using numbers, text and statistics and sometimes with embedded animation and sound effects. They are used to make the customers understand complex data in a visual way.
Advantages of using animated explainer videos
The first main purpose of using animated explainer video is they are a very good marketing technique. Second, they help in increasing business sales by increasing its popularity in the market. There are high chances to grab the attention of people by supporting products with a video than a product without one.
Finally, the explainer video with a high number of views, better rankings in Google searches, get easy and instant attention from customers looking to quickly understand and buy certain products. They have the potential to create an instant rapport with the target audience.